MCDONNALDS

the class as a whole, was given individual, original companies to re-brand. 

we looked at

• target market
• target audience
• the companies branding
• logos
• products & packaging 
• typography/colour psychology 

From my research i had gathered. i started to mock up some new logos for the company to help give a different image. this was not very successful because the company given to me was non other than mcdonnalds. the fast food brand is one of the most successful and simplistic brand all around the world. but did help me understand how powerful branding a product can be.